Meet The Expert - 'Marketing and Communication in the US: Taking the critical path to success'

ABOUT THE TOPIC

Organizations that truly connect today approach their MarCom in an interesting way – one that brings them success, but also feels right (and that’s important). Those that succeed have a clear overarching purpose and focus their marketing on generously share their ideas and expertise with the world. They have a deep understanding of their specific audience and focus on helping over selling; connecting and serving that clearly defined community rather than shouting to the anonymous masses. This approach to their communication and business development activity builds trust and awareness in what they do and draws the right people towards them. Christophe will share his experience of tacking the necessary steps for working the agenda, and putting the company on a critical past for making anticipated progress prepares leaders for one of their challenges: introducing change into everyday activities .

ABOUT THE SPEAKERS

Christophe Goudy is a MarCom veteran (+20 years), an entrepreneur and investor based in San Francisco for the Lean Marketing Agency ChoYou. He moved to the Bay in 2012 after having sending a decade managing accounts in Europe such as BlackBerry, Garmin, Western Digital, GoPro, Nikon, Bluefox, Inrix or Ruckus Wireless for the international Communication Firm Hotwire Global. He last gig is working with his wife to growth French Charcuterie Delicacies in the bay area.

ABOUT MEET THE EXPERT

Who? Expert & up to 12 participants
How? Our expert will tell you all about the theme of the day and will save some time for questions
When? Thursday, March 8th, 5:30 PM - 7:30 PM
Where? FACCSF's office, 26 O'Farrell Street, #500, San Francisco, CA 94108 (map)
Why? Learn and network
Price? Free for members – Non-members: $35