Meet The Expert: Opportunity vs. Strategy: When and How to Enter The U.S. Market?

ABOUT THE TOPIC: Opportunity vs. Strategy: When and How to Enter The U.S. Market?

For a successful U.S. launch you have to come prepared! 

Go-to-market strategy will help you to set your goals and plans, to validate the opportunity before making the investment, to align your team along a common vision, and to convince your (potential) investors! In order to make you gain a precious time, big bang factory acts as your extended team in the U.S. and help you elaborate your go-to-market with high-standard methodology.

During this workshop, we offer to present our methodology and provide you with easily actionable tools to enlighten your launching decisions! 

We will discuss:

- how to assess and prioritize opportunities

- how to design a go-to-market plan

- what relevant tools we can use to support the decision (product-market fit, scoring methodology, market validation, Go/NoGo decision, etc.)

THE EXPERT

Sylvia Gallusser, Co-Founder @big bang factory

Sylvia has been advising 500+ tech companies for the past 15 years, starting as an IT consultant at Accenture, launching the Impact USA accelerator with Business France, and leading funding access programs at French Tech Hub. Today she advises European tech companies on go-to-market strategy, sales operations, and funding access as a Founding Partner with the big bang factory. 

Sylvia graduated from HEC Paris (2003). She arrived in San Francisco in 2005, where she has developed a special interest in the Silicon Valley ecosystem and local business practices. She regularly writes and gives workshops on go-to-market, competitive analysis, U.S. business, and entrepreneurship. 

big bang factory is the growth accelerator for innovative international companies willing to expand in the U.S. big bang factory is based in San Francisco, New York, and Boston, and count 25+ U.S. experts.

ABOUT MEET THE EXPERT

Who? Experts & up to 12 participants
How? Our expert will tell you all about the topic of the day and will save some time for questions
When? Thursday, November 14th, 5:15 PM - 7:30 PM
Where? FACCSF Office, 26 O'Farrell St, Suite 500 94108 San Francisco
Why? Learn and network
Price? Free for members – Non-members: $35